GME

UI

Client

GME Australia manufactures a unique range of consumer products including EPIRBS and PLBs, UHF CB Radios, Antennas, Entertainment Products and more. They offer products suitable for both consumers and professionals.

Project Summary

GME required an online store for both consumers and professionals. The online experience needed to allow customers to easily search and locate products from their extensive range, compare models to find the best product and complete transactions. This project also included the development of a microsite for their partner company Kingray. Additionally the sites needed to be easy to maintain internally by the client and allow the flexibility to create new product categories, pages and promotional microsites.

 

Project Highlights

  • Established digital branding for both GME and Kingray.

  • Tested and selected a user friendly flow for product search, selection and comparison.

  • Responsive design for main site and microsite.

  • Integration of CMS to edit content and create new microsites for featured products and promotions.

 
 
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